Slow and Steady – Economic Progress Continues
The Stock Market has shown slow but steady gains for the last week and today retail sales figures were released. And the news is all good – retail sales increased in August 2010 -the biggest gain since March 2010.
Throughout the last few months we have continually expressed belief in an economic recovery and the facts are in – Shoppers are buying cell phones, ipads, TV, etc. Yes, we need more jobs and more people back to work.
However Advertising and media have seen a rebound with an increase of 5.7% in expenditures. Budgets are up and advertisers are spending in all media especially digital. Marketers and Advertisers must also share our view – the economy is coming back.