Radio; The Underdog
We are constantly looking for signs that the economy is making a rebound; what can we say, it’s in our nature!
In our search for signs that the economy is on it’s way back, it was surprising to learn that radio results are the best they’ve been in a decade. After reading an article on Mediapost, Radio Results Best in a Decade, the radio landscape has seen a +6% overall increase since Q1’07 to $3.68B.
Radio is often an overlooked medium, but many advertisers are once again rediscovering the benefits of having it on their media plans.