Global AD Spending up 12.5% in 1st Quarter
By Sklar & Associates In Uncategorized On July 12, 2010
Traditionally advertising has always been an economic indicator – and good news for the industry in 1st Q 2010. Global revenue up 12.5% – Latin America and Asia saw the biggest increases.
Here is a quick breakdown – TV up 16%, radio and even newspaper up 9.5% and digital up 12%. Bad news for magazines – down 7%.