Sklarsearch
Menu

News | Resources

The Sklarsearch Journal

10 Golden Lessons…From an Expert

Somehow this old article came across my desk today.  Though I remember seeing it awhile ago, it never gets old. Steve Jobs is one the great innovators of our generation, and a creator of all things computer related that we[...]

read more

Up and Away….

Today IPG released a revised outlook for advertising expenditures and the rate of growth will double in 2010. While TV(Broadcast) remains #1, digital advertising will be the 2nd largest medium by 2013 !  And the demand for digital media professionals[...]

read more

Up and Up!

New information released today once again indicates the advertising industry is in a strong position and moving toward a fast recovery. Radio and Local TV are showing increases and broadcast stocks are also up – some 26% higher than last year.[...]

read more

Cable is hot ….up 18%

The Upfront moved quickly this year and most of the cable networks have closed business – up almost 18% from last year. This is great news for the advertising business and an overall confirmation that once again we are optimistic[...]

read more

Hawks Win! Chicago Celebrates!

Wednesday night, The Chicago Black Hawks won the Stanley Cup. This was the first time in 49 years that the Black Hawks have won the cup. Today the city of Chicago celebrated this historic event with a parade. The parade[...]

read more

Broadcast Buyers…Enjoy Your Summer!

The upfront is almost a wrap!  CBS stated this week that they are done with Upfront Negotiations and ABC and NBC are almost there.  CBS issued a statement that they completed their upfront negotiations, though they didn’t discuss pricing.  However,[...]

read more

Ben speaks – economy listens!

According to Ben Bernanke – a modest recovery is in the works and remains on track.  And the Fed said on Wednesday that in all 12 regions of the US, economic activity is improving and has improved over the last[...]

read more

HELP WANTED – more good news

In spite of the disappointing news last Friday (most of the jobs created last month were census workers), there is actually good news on the jobs front. More jobs were advertised in April 2010 than any month since December 2008[...]

read more

Radio; The Underdog

We are constantly looking for signs that the economy is making a rebound; what can we say, it’s in our nature! In our search for signs that the economy is on it’s way back, it was surprising to learn that[...]

read more

Stock Market Up…Unemployment Down!

April 2010 unemployment figures indicate that hiring increased around the country and  in all major metro markets.  The Midwest showed significant gains and even in Detroit the unemployment rate fell – great news for this city where jobs are needed.[...]

read more