Broadcast Buyers…Enjoy Your Summer!
The upfront is almost a wrap! CBS stated this week that they are done with Upfront Negotiations and ABC and NBC are almost there.
CBS issued a statement that they completed their upfront negotiations, though they didn’t discuss pricing. However, word on the street is they were looking at 9-10% increases over a year ago.
ABC is said to be right on CBS’s heals and almost done with their negotiations, as well as NBC. All this follows news that The CW and Fox completed their upfronts last week. Cable is moving at a slower pace, but coming around.
So buyers can finally make some summer plans this year!