Best Numbers in 2 Years …
Employment figures were released today and the unemployment rate is at the lowest level since March 2009. We still have a long way to go to reach 4.9% (March 2009) vs 8.8% today. However trends are showing a steady decline and we are now at a two year low.
216,000 jobs were added in March 2011 and the last few months indicate corporations are no longer afraid to hire. And in advertising/media we continue to see a strong demand for media professionals at all levels.
There appears to be a shortage of media planners mainly due to the lack of hiring entry level assistant planners during the recession. And digital planners at all levels are demanding high salaries and receiving multiple offers.